The health and green eating concept is growing in popularity, however a lot still has to be done in terms accessibility and consumer awareness.
Organic industry in Bulgaria has strong progress since 1990, when the return of land and substantial change in the political situation. As a producer, Bulgaria has a huge potential for organic foods and currently export 90 to 95 percent of locally produced organic products. European Union and the Government of Bulgaria, now promote the transition to organic farming, and grant subsidies to farmers and food manufacturers to switch to it. According to experts, most organic farms in Bulgaria are very small and are located on less than one hectares.They often depend on the investments and supply contracts with foreign companies. Currently, 90 percent of organic food produced in Bulgaria is exported to richer countries.
Bulgarian organic foods are mainly fruits (apples, peaches, cherries, strawberries, raspberries, plums, grapes for wine), nuts (walnuts and almonds), herbs and spices (fennel, anise, lavender and many others) and organic vegetable oils, tobacco, vegetables. The market has organic lamb and beef meat and organic jam. Honey is the top organic export product (estimated at about 2,000 MT), according to NGOs. Reportedly, Bulgaria is fourth in Europe by exports of organic honey. Other major export goods are organic rose and lavender oil, raspberries, strawberries, and wheat. Large areas of wild land are certified organic and as they gather wild fruits, herbs, mushrooms. It is believed that approximately 60% of the raw products come from the collection in the wild. Organic rose oil, tobacco, wine, fruit with great potential for the country are of great quality and price level.